It started in 1986, when a large burger chain wanted to open a restaurant in the historic old town of Rome. As protest, a large table was set up on the famous Piazza di Spagna and traditional Italian dishes of high quality were served. The Slow Food movement was born and became a flagship for the whole culinary culture of the Piedmont.

The founder and international chairman is Carlo Petrini, who made the terms “Buono, pulito e giusto” (good, clean and fair) to the philosophy of his movement. No element may be missing, otherwise it is not Slow Food according to the philosophy of the trademarked name. The logo of the movement is a snail as a symbol for slowness. It also supports the biodiversity of plants and animals as well as small manufacturers of high-quality and organic foods.